Shirkadda Candy ee Ferrero ayaa soo saartay warbixinteedii ugu dambaysay ee horumarka charter-ka ee sanadlaha ah, iyada oo sheegtay in shirkaddu ay horumar la taaban karo ka samaysay "soo iibinta kookaha ee mas'uulka ka ah".
Shirkadda ayaa sheegtay inkookahaAxdiga waxa lagu dhisay ilaa afar tiir oo muhiim ah: hab-nololeed waara, xuquuqul insaanka iyo dhaqamada bulshada, ilaalinta deegaanka, iyo hufnaanta alaab-qeybiyaha.
Guusha muhiimka ah ee Ferrero sanad-beereedka 2021-22 waxay ahayd in la bixiyo hal-hal beer iyo hagitaan qorshaynta ganacsiga ku dhawaad 64000 beeralay ah, iyo in la bixiyo taageero qorshe shaqsiyeed horumarineed ee beeralayda 40000 beeralayda.
Warbixintu waxa kale oo ay daaha ka qaadaysaa raad-raac heersare ah oo joogto ah laga bilaabo beerta ilaa halka wax laga soo iibsanayo.Afar geesoodka Ferrero oo lagu sawiray khariidad ka kooban 182000 beeralay ah iyo qiimaynta khatarta xaalufka ee 470000 hektar oo dhul-beereed ah ayaa la sameeyay si loo hubiyo in kookuhu aanu ka iman meelaha la ilaaliyo.
Marco Gon ç a Ives, Madaxa Wax soo iibsiga iyo Sarkaalka Hazelnut ee Ferrero, ayaa yiri, "Hadafkeenu waa inaan noqono ciidan samafal dadweyne oo run ah warshadaha kookaha, hubinta in wax soo saarku u abuurayo qiimo qof walba.Aad baanu ugu hanweynahay natiijooyinka la gaadhay ilaa hadda, waxaanan sii wadi doonnaa u doodista hababka ugu wanaagsan ee wax soo iibsiga mas'uuliyadda ah. "
alaab-qeybiye
Marka laga soo tago warbixinta horumarka, Ferrero waxa kale oo uu daaha ka qaaday liiska sannadlaha ah ee kooxaha kookaha beera iyo alaab-qeybiyeyaasha taasoo qayb ka ah ballanqaadkiisa ku aaddan hufnaanta silsiladda saadka kookaha.Shirkaddu waxay sheegtay in hadafkeedu yahay inay ka iibsato dhammaan kookaha kooxaha beeralayda gaarka ah iyada oo loo marayo silsilad sahayda si buuxda loo raadin karo oo heer beeraley ah.Inta lagu jiro xilliga dalagga 21/22, qiyaastii 70% ee Ferrero iibsigiisa kookaha waxay ka yimaaddeen digirta kookaha oo ay farsamaysay shirkadda lafteeda.Dhirta iyo isticmaalkooda alaabada sida Nutella.
Digirta ay iibsatay Ferrero jir ahaan waa la raadin karaa, sidoo kale loo yaqaan "karantiil", taas oo macnaheedu yahay shirkaddu waxay la socon kartaa digirtan min beer ilaa warshad.Ferrero waxa kale oo uu sheegay in uu sii wadi doono xidhiidhka fog ee uu la leeyahay kooxaha beeralayda isaga oo u sii marinaya alaab-qeybiyeyaashiisa tooska ah.
Qiyaastii 85% wadarta guud ee kookaha Ferrero waxay ka timid kooxaha beeralayda ee khaaska ah oo ay taageerto Axdiga Cocoa.Kooxahan, 80% waxay ka shaqaynayeen silsiladda sahayda Ferrero saddex sano ama ka badan, iyo 15% waxay ka shaqaynayeen silsiladda sahayda Ferrero lix sano ama ka badan.
Shirkaddu waxay ku andacoonaysaa in iyada oo qayb ka ah Axdiga Cocoa, ay sii wadayso ballaarinta dadaalkeeda ku aaddan horumarinta joogtada ah ee kookaha, "oo looga golleeyahay horumarinta hab-nololeedka beeralayda iyo bulshada, ilaalinta xuquuqda carruurta, iyo ilaalinta deegaanka."
Waqtiga boostada: Agoosto-09-2023